Email marketing continues to dominate ROI in 2025, with businesses earning up to $36 for every $1 spent. But with so many tools available, how do you choose the right one?
Three popular options are Moosend, Mailchimp, and HubSpot. Each offers email marketing, automation, and analytics — but at very different price points and complexities.
In this article, we’ll compare them across pricing, features, ease of use, pros and cons, and ideal users.
👉 Quick link: Start your free Moosend trial
🔹 1. Pricing Overview (2025)
| Platform | Free Plan | Paid Starting Price | Enterprise Options |
|---|---|---|---|
| Moosend | 30-day free trial | $9/month (up to 500 subs) | Custom |
| Mailchimp | Free (500 subs, limited) | $13/month | $350+/month |
| HubSpot | Free CRM + limited emails | $20/month | $800+/month |
👉 Winner: Moosend is the most affordable while still offering advanced automation.
🔹 2. Ease of Use
- Moosend → Drag-and-drop builder, minimal learning curve.
- Mailchimp → Beginner-friendly, but cluttered with upsells.
- HubSpot → Powerful, but complex and overwhelming for small teams.
👉 Winner: Moosend (best balance of simplicity and power).
🔹 3. Automation & Features
Moosend
- Behavior-based automation (opens, clicks, purchases).
- Abandoned cart recovery (Shopify/WooCommerce).
- Lead scoring + segmentation.
Mailchimp
- Basic automations (welcome series, birthday emails).
- E-commerce integration requires paid plans.
HubSpot
- Enterprise-grade CRM + marketing automation.
- Deep personalization but very expensive.
👉 Winner: Moosend for SMBs, HubSpot for enterprises.
🔹 4. Integrations
- Moosend → Shopify, WooCommerce, WordPress, Zapier.
- Mailchimp → Shopify, Wix, Squarespace, dozens more.
- HubSpot → Salesforce, enterprise SaaS stack.
👉 Winner: HubSpot for enterprises, Mailchimp for variety, Moosend covers all essentials.
🔹 5. Pros & Cons
✅ Moosend
- Affordable ($9/month).
- Easy automation + analytics.
- Great for SMBs and agencies.
❌ Smaller template library.
✅ Mailchimp
- Popular and widely integrated.
- Decent free plan.
❌ Gets expensive quickly.
✅ HubSpot
- Best for enterprises.
- Deep CRM + personalization.
❌ Overkill for small businesses.
📌 Final Verdict
- Choose Moosend if you’re a small business, blogger, or agency that wants affordable automation.
- Choose Mailchimp if you want basic email + integrations, but be ready for high costs.
- Choose HubSpot if you’re an enterprise company with a large marketing budget.
👉 Best value in 2025: Start your Moosend trial here
