Email marketing remains one of the highest-ROI digital marketing channels in 2025. According to industry research, businesses earn up to $36 for every $1 spent on email marketing.
But with dozens of platforms available, which one is best for small businesses?
In this guide, we’ll cover the Top 7 Email Marketing Tools for Small Businesses in 2025, ranked by affordability, features, ease of use, and scalability.
👉 Quick Start: Try Moosend Free for 30 Days
🔹 1. Moosend (Editor’s Choice ✅)
Moosend is the best all-round email marketing tool for small businesses in 2025. Affordable, powerful, and easy to use, it gives SMBs access to automation usually reserved for enterprise tools.
Key Features:
- Drag-and-drop email editor.
- Marketing automation (welcome series, abandoned cart recovery).
- Advanced audience segmentation.
- Landing pages and sign-up forms.
- Real-time analytics & heatmaps.
Pricing (2025):
- Free trial → 30 days.
- Paid plans → from $9/month.
👉 Best pick for SMBs: Start Moosend Free
🔹 2. Mailchimp
Still one of the most popular platforms worldwide.
- Good for beginners.
- Decent integrations.
- Gets expensive quickly.
Pricing: Free for 500 subs, Paid plans start at $13/month.
🔹 3. HubSpot
Enterprise-level tool with built-in CRM.
- Best for large companies with sales + marketing alignment.
- Powerful automation.
- Expensive for small businesses.
Pricing: Starts at $20/month, enterprise tiers $800+.
🔹 4. Brevo (formerly Sendinblue)
Affordable alternative with strong SMS + email.
- Transactional emails included.
- Scales well for e-commerce.
Pricing: Starts at $25/month.
🔹 5. ConvertKit
Great for creators, bloggers, and coaches.
- Visual automation builder.
- Digital product sales integration.
Pricing: Free up to 1,000 subs, Paid from $15/month.
🔹 6. ActiveCampaign
Powerful automations + CRM features.
- Best for advanced marketers.
- Learning curve for beginners.
Pricing: From $29/month.
🔹 7. GetResponse
Balanced all-in-one platform.
- Email + webinar + funnels.
- Great for agencies and marketing teams.
Pricing: From $19/month.
📌 Final Verdict
- Best Overall for Small Businesses → ✅ Moosend (affordable, easy, powerful).
- Best Free Plan → Mailchimp.
- Best for Enterprises → HubSpot.
- Best for Creators → ConvertKit.
- Best for SMS + Email → Brevo.
👉 If you want the best balance of price, features, and ease of use:
Try Moosend Free for 30 Days
