For small businesses and startups in 2025, email marketing remains the most cost-effective way to grow sales, delivering an average ROI of 36:1.
But which platform gives you the best balance of price, features, and ease of use?
In this guide, we compare three popular and affordable email marketing apps: Moosend, Brevo (formerly Sendinblue), and MailerLite.
👉 Quick Start: Try Moosend Free for 30 Days
🔹 1. Moosend — Best Overall for SMBs ✅
Why it wins:
Moosend offers enterprise-level automation at a small business price, making it the best pick for growing e-commerce and SMBs.
Key Features:
- Behavior-based automation.
- Abandoned cart recovery workflows.
- Landing pages & sign-up forms.
- Audience segmentation + lead scoring.
- Real-time analytics with heatmaps.
Pricing (2025): Starts at $9/month.
👉 Best value choice: Get Moosend Free
🔗 Related: Moosend vs Mailchimp vs HubSpot 2025 Comparison
🔹 2. Brevo (Sendinblue) — Best for SMS + Email 📱
Why it stands out:
Brevo is known for combining email + SMS marketing, making it ideal for e-commerce stores that want multi-channel campaigns.
Key Features:
- Transactional emails + SMS.
- CRM features built-in.
- Strong Shopify & WooCommerce integrations.
Pricing (2025): Free plan (300 emails/day), paid from $25/month.
🔗 Related: Best Email Marketing Tools for Small Businesses in 2025
🔹 3. MailerLite — Best for Simplicity ✍️
Why it’s popular:
MailerLite offers a clean, simple UI — perfect for creators, freelancers, and small businesses that just want to send campaigns quickly.
Key Features:
- Drag-and-drop builder.
- Visual automation workflows.
- Landing pages & pop-ups.
- Digital product selling (Pro plan).
Pricing (2025): Free up to 1,000 contacts, paid from $10/month.
🔗 Related: Moosend vs Klaviyo 2025
🔹 Feature Comparison Table
| Feature | Moosend ✅ | Brevo ✅ | MailerLite ✅ |
|---|---|---|---|
| Automation Workflows | Yes | Yes | Yes |
| Abandoned Cart Recovery | Yes | Yes | No |
| SMS Marketing | No | Yes | No |
| Landing Pages Included | Yes | Yes | Yes |
| Free Trial/Free Plan | 30 days | Free 300/day | Free 1,000 subs |
👉 Best balance: Moosend for automation + price.
📌 Final Verdict
- ✅ Best Overall: Moosend — affordable, powerful automation, best for SMBs.
- 📱 Best for SMS + Email: Brevo — great for e-commerce multi-channel.
- ✍️ Best for Simplicity: MailerLite — clean, creator-friendly.
👉 Start with the best value: Try Moosend Free
