E-commerce brands in 2025 rely on email marketing automation to boost sales, recover abandoned carts, and retain loyal customers. Two names that often come up are Moosend and Klaviyo.
Both are powerful tools, but they serve very different audiences. In this guide, we’ll compare Moosend vs Klaviyo in 2025 to see which one is the best fit for your online store.
👉 Quick Start: Get Moosend Free
🔹 1. Pricing Comparison (2025)
| Platform | Free Plan | Starting Price | Cost for 5,000 subs | Cost for 50,000 subs |
|---|---|---|---|---|
| Moosend | 30-day free trial | $9/month | ~$48/month | Custom pricing |
| Klaviyo | Free (up to 250 subs) | $30/month | ~$100/month | $700+ per month |
👉 Winner: Moosend — more affordable, especially for SMBs.
🔹 2. Features Overview
Moosend
- Drag-and-drop email builder.
- Abandoned cart workflows.
- Landing pages & pop-ups included.
- Heatmaps & real-time analytics.
- Audience segmentation & lead scoring.
🔗 Related: Moosend for E-commerce: How to Recover Abandoned Carts and Boost Sales in 2025
Klaviyo
- Deep Shopify integration.
- Predictive analytics (AI-driven).
- SMS + email in one platform.
- Strong segmentation for enterprise-level stores.
🔹 3. Ease of Use
- Moosend → Beginner-friendly, great for small teams.
- Klaviyo → Powerful but complex, learning curve required.
👉 Winner: Moosend for SMBs, Klaviyo for large enterprises.
🔹 4. Automation Power
- Moosend → Pre-built workflows (welcome series, cart recovery, product recommendations).
- Klaviyo → Highly advanced automations with predictive AI + multi-channel campaigns.
👉 Winner: Klaviyo (enterprise), Moosend (best balance for SMBs).
🔹 5. Pros & Cons
✅ Moosend
- $9/month entry price.
- Easy automation + analytics.
- Cart recovery included.
❌ Smaller template library than Klaviyo.
✅ Klaviyo
- Deep Shopify integration.
- Predictive AI + SMS.
- Great for scaling brands.
❌ Expensive, especially at higher subscriber counts.
📌 Final Verdict
- Choose Moosend if you are a small-to-medium business or e-commerce startup that needs affordable automation, cart recovery, and analytics.
- Choose Klaviyo if you are an enterprise Shopify brand with a large budget and need advanced predictive features.
👉 Best value in 2025: Try Moosend Free
