Affiliate programs have become one of the most effective growth channels for SaaS companies in 2025. Instead of spending heavily on ads, SaaS founders are leveraging affiliate and referral partners to acquire loyal, recurring customers.
But with so many affiliate tools on the market, which one is the best for your SaaS?
Here are the 7 Best Affiliate Software Platforms for SaaS in 2025 — with Rewardful ranked #1 for startups and growing SaaS brands.
👉 Launch your affiliate program today: Get Rewardful
🔹 1. Rewardful — Best Overall for SaaS Founders ✅
Why it’s #1:
Rewardful is designed specifically for SaaS and subscription businesses. With native Stripe integration and support for recurring commissions, it makes launching and scaling an affiliate program effortless.
Key Features:
- Instant setup with Stripe.
- Handles affiliate & referral programs.
- Customizable affiliate dashboards.
- Automatic payouts.
- 25% recurring commissions model.
Pricing (2025): Starts at $49/month.
👉 Start now: Get Rewardful
🔗 Related: Rewardful vs FirstPromoter: Which Affiliate Management Software Is Best in 2025
🔹 2. FirstPromoter — Best for Scaling Agencies 🚀
- Multi-campaign support.
- Advanced reporting & segmentation.
- Better suited for larger SaaS with influencer networks.
❌ More complex setup compared to Rewardful.
Pricing: From $49/month.
🔹 3. Tapfiliate — Best for Multi-Brand Programs 🌍
- Works for SaaS, e-commerce, and agencies.
- Supports multiple brands in one account.
- Flexible commission structures.
❌ Higher pricing tiers.
Pricing: From $59/month.
🔹 4. PartnerStack — Best for Enterprises 🏢
- Focused on big SaaS brands.
- Manages affiliates, resellers, and partnerships in one hub.
- Access to PartnerStack marketplace.
❌ Enterprise pricing ($500+/month).
🔹 5. Post Affiliate Pro — Best for Customization ⚙️
- One of the oldest affiliate tracking platforms.
- Advanced rules & customization.
❌ Steeper learning curve, feels outdated vs Rewardful.
Pricing: From $97/month.
🔹 6. ReferralCandy — Best for E-commerce Referrals 🛒
- Built for Shopify & WooCommerce.
- Rewards customers for referring friends.
- More focused on e-commerce than SaaS.
Pricing: From $49/month.
🔹 7. Impact.com — Best for Global Brands 🌐
- Enterprise-level partnership platform.
- Works with affiliates, creators, and media buyers.
- Great for big budgets.
❌ Too expensive for startups.
📌 Final Verdict — Which Affiliate Software Wins in 2025?
- ✅ Best Overall for SaaS: Rewardful — easy, affordable, and built for Stripe users.
- 🚀 Best for Agencies: FirstPromoter.
- 🏢 Best for Enterprises: PartnerStack.
- 🛒 Best for E-commerce Referrals: ReferralCandy.
👉 The top choice for SaaS founders: Get Rewardful
