Email marketing remains the most profitable digital channel in 2025 — delivering up to $36 ROI for every $1 spent.
For e-commerce, the right platform means abandoned cart recovery, personalized automation, and higher conversions.
But which tool is best? We tested the top providers and ranked the 7 Best Email Marketing Software for E-commerce in 2025, with Moosend taking the #1 spot.
👉 Quick Start: Try Moosend Free
🔹 1. Moosend — Best Overall for E-commerce ✅
Why it ranks #1:
- Affordable ($9/month).
- Advanced automation flows.
- Abandoned cart recovery included.
- Landing pages, pop-ups, and forms.
- Perfect for Shopify, WooCommerce, Magento stores.
E-commerce features:
- Cart abandonment workflows.
- Personalized product recommendations.
- Segmentation by purchase behavior.
- Conversion analytics with heatmaps.
👉 Best value for stores: Get Moosend
🔗 Related: Moosend for E-commerce: How to Recover Abandoned Carts and Boost Sales in 2025
🔹 2. Klaviyo — Best for Enterprise Stores 🏢
- Deep Shopify integration.
- Predictive analytics with AI.
- SMS + email campaigns.
❌ Expensive for large lists ($700+/month for 50k subs).
🔹 3. Mailchimp — Best for Beginners 🎯
- Huge template library.
- Easy to set up.
- Free plan up to 500 subs.
❌ Costs grow quickly beyond basics.
🔹 4. Brevo (Sendinblue) — Best for Email + SMS 📱
- Multi-channel: email + SMS.
- Transactional emails built-in.
❌ Higher entry price than Moosend.
🔹 5. ActiveCampaign — Best for Automation 🚀
- Complex workflows.
- CRM + email in one.
❌ Steeper learning curve, pricier.
🔹 6. GetResponse — Best for Funnels & Webinars 🎥
- Built-in funnel builder.
- Webinar hosting.
❌ More expensive than Moosend.
🔹 7. ConvertKit — Best for Creators ✍️
- Visual automation builder.
- Great for digital product sellers.
❌ Less advanced for e-commerce.
🔹 Feature Comparison Table
| Platform | Starting Price | Abandoned Cart | SMS Marketing | Funnels/Webinars | Best For |
|---|---|---|---|---|---|
| Moosend ✅ | $9/mo | Yes | No | No | SMB E-commerce |
| Klaviyo | $30/mo | Yes | Yes | No | Enterprise stores |
| Mailchimp | $13/mo | Limited | No | No | Beginners |
| Brevo | $25/mo | Yes | Yes | No | Multi-channel |
| ActiveCampaign | $29/mo | Yes | No | No | Advanced users |
| GetResponse | $15/mo | Yes | No | Yes | Funnels |
| ConvertKit | $15/mo | Limited | No | No | Creators |
👉 Best ROI for SMBs: Try Moosend Free
📌 Final Verdict
For e-commerce in 2025:
- ✅ Best Overall: Moosend — affordable + powerful automation.
- 🏢 Best for Enterprise: Klaviyo.
- 🎯 Best for Beginners: Mailchimp.
- 📱 Best for Multi-channel: Brevo.
👉 Start driving more sales today: Get Moosend
