In 2025, email marketing platforms are essential for online stores and DTC brands. With players like Mailchimp, Klaviyo, Moosend, and Omnisend, it can be hard to pick the right one.
But Omnisend has carved out a niche by focusing 100% on eCommerce automation, with deep integrations for Shopify, WooCommerce, and BigCommerce. The big question: Is Omnisend the best email marketing tool for eCommerce in 2025?
👉 Try Omnisend free today: Start Omnisend
🔹 Quick Verdict – Omnisend 2025
- ✅ eCommerce-first platform → built specifically for online stores.
- ✅ Automation workflows → abandoned cart, product recommendations, reactivation.
- ✅ Omnichannel marketing → email, SMS, push notifications.
- ✅ Integrations → Shopify, WooCommerce, BigCommerce, Zapier.
- ❌ Not ideal for non-eCommerce businesses (SaaS may prefer Moosend or HubSpot).
👉 Verdict: Omnisend is the #1 choice for eCommerce email + SMS automation in 2025.
🔹 Features Overview
- Email automation: Pre-built workflows for carts, cross-sell, upsell.
- SMS marketing: Global coverage with personalization.
- Push notifications: Engage customers beyond inbox.
- Segmentation: Based on purchase history, AOV, browsing behavior.
- A/B testing: Optimize campaigns.
- Drag-and-drop email editor: Easy to design campaigns.
- eCommerce reporting: Revenue attribution, ROI per campaign.
- Integrations: Shopify, WooCommerce, BigCommerce, Zapier, Gorgias.
🔹 Omnisend Pricing 2025
| Plan | Price (Monthly) | Features |
|---|---|---|
| Free Plan | $0 (up to 250 contacts) | Email + SMS automation |
| Standard | From $16/mo | Automation, segmentation, SMS add-ons |
| Pro | From $59/mo | Advanced automation, reporting, SMS credits |
👉 Best for SMBs: Standard Plan ($16/mo).
👉 Start free: Try Omnisend
🔹 Omnisend Pros & Cons
✅ Pros
- Built specifically for eCommerce.
- Omnichannel campaigns (email + SMS + push).
- Great Shopify/WooCommerce integrations.
- Pre-built automation templates.
- Affordable compared to Klaviyo.
❌ Cons
- Not a full CRM (limited for SaaS/B2B).
- Reporting less advanced than HubSpot.
- Pro plan gets expensive with large lists.
🔹 Omnisend vs Competitors (2025)
| Feature | Omnisend 🚀 | Moosend 📩 | Mailchimp 🐵 | Klaviyo 💎 |
|---|---|---|---|---|
| Price (starting) | $16/mo | $9/mo | $13/mo | $20/mo |
| Free Plan | Yes (250 subs) | 30-day trial | Limited | Limited |
| SMS Marketing | ✅ Yes | ❌ No | Limited | ✅ Yes |
| eCommerce Focus | ✅ 100% | ✅ Strong | ❌ Generic | ✅ Strong |
| Best For | eCommerce | SMBs & SaaS | Beginners | Scaling eCom |
👉 Verdict: Omnisend wins for Shopify/WooCommerce stores, Klaviyo for enterprise brands, Moosend for affordable SaaS automation.
🔹 Real Use Cases
- Shopify store: Recover carts + send SMS for restock alerts.
- WooCommerce store: Automate post-purchase review requests.
- DTC brand: Use omnichannel flows (email + SMS + push).
📌 Final Verdict
In 2025, Omnisend is the best email + SMS marketing platform for eCommerce. If you’re running a Shopify, WooCommerce, or BigCommerce store, Omnisend offers the right mix of automation, omnichannel tools, and affordability to maximize ROI.
👉 Start your free plan now: Get Omnisend
❓ FAQ – Omnisend Review 2025
Q1: Is Omnisend better than Mailchimp?
Yes, for eCommerce, Omnisend has stronger automation and SMS features.
Q2: Does Omnisend have a free plan?
Yes, up to 250 subscribers with automation included.
Q3: Can Omnisend replace Klaviyo?
Yes, especially for SMBs. Klaviyo suits larger brands with bigger budgets.
Q4: Does Omnisend integrate with Shopify?
Yes, it has one of the best Shopify integrations in the industry.
Q5: Is Omnisend good for SaaS?
It works, but Moosend or HubSpot may be a better fit for SaaS.
🔗 Related Articles (Internal Linking)
- Omnisend vs Moosend vs Mailchimp 2025 – Best Email Marketing Tool for eCommerce
- Omnisend vs Klaviyo vs Mailchimp 2025 – Which Platform Wins for eCommerce?
- Best Email Marketing Software for eCommerce in 2025 – Top 7 Platforms Compared
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