Small businesses thrive when they build relationships with their customers — and in 2025, email marketing remains the most profitable digital marketing channel, delivering up to $36 ROI for every $1 spent.
But with so many tools available, which platform is best for small business owners who need power, simplicity, and affordability?
Here are the Top 7 Best Email Marketing Tools for Small Businesses in 2025.
🔹 1. Moosend — Best Overall for Small Businesses ✅
Why it’s #1:
Moosend delivers enterprise-level automation at a fraction of the cost, making it ideal for startups and SMBs.
Key Features:
- Drag-and-drop editor.
- Pre-built automation workflows.
- Abandoned cart recovery.
- Segmentation & personalization.
- Landing pages & forms included.
Pricing (2025): From $9/month after free trial.
👉 Best choice for SMBs: Try Moosend Free
🔗 Related: Moosend vs Brevo vs MailerLite 2025: Best Affordable Email Marketing Tools Compared
🔹 2. Mailchimp — Best for Beginners 🎯
- Free plan for up to 500 contacts.
- Large template library.
- Good for freelancers and bloggers.
❌ Expensive once you scale beyond basics.
Pricing (2025): Free plan, paid from $13/month.
🔹 3. Brevo (Sendinblue) — Best for Email + SMS 📱
- Combines email + SMS campaigns.
- Transactional emails built-in.
- Great e-commerce integrations.
❌ Higher entry price than Moosend.
Pricing (2025): Starts at $25/month.
🔹 4. ActiveCampaign — Best for Advanced Automation 🚀
- Multi-channel automation.
- CRM + email marketing in one.
- Predictive sending with AI.
❌ Expensive and complex for small teams.
Pricing (2025): From $29/month.
🔹 5. GetResponse — Best for Funnels & Webinars 🎥
- Funnel builder.
- Webinar hosting built-in.
- Advanced automations.
❌ More expensive than Moosend or Mailchimp.
Pricing (2025): Free for 500 subs, paid from $15/month.
🔹 6. ConvertKit — Best for Creators & Coaches ✍️
- Visual automation builder.
- Great for digital product sales.
- Simple design, minimal interface.
❌ Limited for advanced e-commerce.
Pricing (2025): Free for 1,000 subs, paid from $15/month.
🔹 7. HubSpot — Best for Enterprises 🏢
- Enterprise CRM + email marketing.
- Deep personalization.
- Perfect for scaling teams.
❌ Overkill for small businesses.
Pricing (2025): Free CRM, email from $20/month, enterprise $800+.
📌 Final Verdict
For small businesses in 2025:
- ✅ Best Overall: Moosend — automation + price.
- 🎯 Best Free Option: Mailchimp.
- 📱 Best for SMS + Email: Brevo.
- 🚀 Best for Advanced Teams: ActiveCampaign.
👉 Start with the winner: Get Moosend Free for 30 Days
