In 2025, building an e-commerce store is easier than ever. The real challenge? Turning visitors into paying customers.
Shoppers want proof that your products are trusted and loved. That’s why User-Generated Content (UGC) and social proof have become the most powerful conversion tools for online businesses.
One SaaS leading the charge is Tagshop — and in this case study, we’ll show how a Shopify store boosted its sales by 30% after implementing it.
👉 Quick link: Try Tagshop for free today
🔹 Background: The Store
- Industry: Fashion & Apparel
- Monthly Visitors: ~20,000
- Conversion Rate Before Tagshop: 2.0%
- Average Order Value (AOV): $50
Like many Shopify stores, they had:
- Product pages with generic photos.
- Customer reviews in text format.
- Decent traffic from ads but low engagement and trust.
🔹 The Problem
- Shoppers weren’t engaging with static product photos.
- Reviews were being ignored.
- Bounce rates were high, especially on product pages.
Key challenge: Build trust fast and showcase real customer experiences.
🔹 The Solution: Tagshop Integration
The store decided to implement Tagshop’s Social Commerce Suite.
Step 1: UGC Collection
- Imported Instagram posts and TikTok videos where customers tagged the brand.
- Approved the best content showing products in real use.
Step 2: Shoppable Galleries
- Embedded a UGC carousel on the homepage.
- Added shoppable Instagram feeds on product pages.
- Tagged products directly in the posts.
👉 Example: Instead of static images, shoppers saw real customers wearing outfits they could click and buy instantly.
Step 3: Checkout Optimization
- Added social proof widgets near the “Buy Now” button.
- Placed customer-generated videos in the cart page to reduce cart abandonment.
🔹 The Results
After 60 days of using Tagshop:
- Conversion Rate → increased from 2.0% to 2.6% (30% growth).
- Orders/month → from 400 to 520.
- Revenue/month → +$6,000 extra revenue (from $20,000 to $26,000).
👉 That’s an ROI of over 10x, considering Tagshop costs only $29/month.
🔹 Why Tagshop Works
- Authenticity → Real customers build instant trust.
- Engagement → UGC keeps visitors on-site longer.
- Shoppability → Customers can buy directly from posts.
- Analytics → Store owners track exactly which UGC drives sales.
👉 Start now: Install Tagshop on Shopify
🔹 Comparison with Traditional Reviews
| Feature | Traditional Reviews | Tagshop |
|---|---|---|
| Text Reviews Only | ✅ | ✅ |
| Photos & Videos | ❌ | ✅ |
| Shoppable Integration | ❌ | ✅ |
| Social Media Connection | ❌ | ✅ |
Traditional reviews provide basic credibility. Tagshop provides visual proof + instant buying power.
🔹 How Any Store Can Replicate This
- Encourage UGC → Ask customers to tag your brand.
- Use Hashtags → Create a branded hashtag for social campaigns.
- Embed Galleries → Place shoppable feeds on homepage, product pages, and checkout.
- Test & Measure → Use analytics to see which content drives conversions.
🔹 Who Should Use Tagshop?
- Shopify merchants who rely on Instagram/TikTok marketing.
- WooCommerce/Wix users wanting more engaging product pages.
- Agencies building stores for multiple clients.
📌 Conclusion
In this case study, a Shopify store proved how Tagshop can directly increase sales by 30% using UGC and shoppable feeds.
If you want to:
- Build trust instantly.
- Boost conversions.
- Turn social media into sales.
👉 Tagshop is the solution. Start your free trial today
