Every online store owner faces the same frustrating reality: cart abandonment. Studies show that in 2025, nearly 70% of online shopping carts are abandoned before checkout. That’s billions in lost revenue every year.
But what if you could win back a portion of those lost sales automatically?
This is where Moosend, an affordable email marketing and automation platform, comes into play.
👉 Quick Start: Recover carts with Moosend free
🔹 Why Cart Abandonment Happens
Common reasons customers abandon carts:
- Unexpected shipping costs.
- Complex checkout process.
- Payment method issues.
- “Just browsing” without intent to purchase.
- Security concerns.
A good recovery strategy can tackle all of these objections with targeted automation.
🔹 How Moosend Helps Recover Abandoned Carts
Moosend provides pre-built abandoned cart email workflows designed for Shopify, WooCommerce, and other platforms.
Key Features for E-commerce Stores:
- Automated cart recovery emails triggered when a customer leaves without purchasing.
- Personalized product recommendations in emails.
- Discount codes or free shipping offers to re-engage buyers.
- Analytics & ROI tracking for campaigns.
👉 Example: A Shopify store using Moosend sends an email 1 hour after abandonment → 18% of lost carts recovered.
🔹 Step-by-Step: Setting Up Cart Recovery in Moosend
- Sign up for Moosend.
- Connect your store (Shopify, WooCommerce, Magento, etc.).
- Select the Abandoned Cart Workflow from the automation library.
- Customize:
- Timing (1 hour, 24 hours, 48 hours after abandonment).
- Email template with customer’s cart details.
- Offer incentives like 10% discount or free shipping.
- Launch and track performance via analytics dashboard.
🔹 Case Study: Fashion E-commerce Store
- Monthly visitors: ~50,000.
- Cart abandonment rate: 72%.
- After Moosend abandoned cart automation:
- Recovery rate → 19%.
- Extra revenue → +$8,500/month.
- ROI → 15x on Moosend subscription.
🔹 Best Practices for Abandoned Cart Emails
- Timing matters → Send first reminder within 1 hour.
- Keep it personal → Include customer’s name and products left behind.
- Incentives work → Discount, free shipping, or bonus item.
- Add urgency → Limited-time offers or “low stock” alerts.
- Mobile optimization → 70% of carts abandoned on mobile.
🔹 Why Moosend Over Competitors?
| Feature | Moosend ✅ | Mailchimp | Klaviyo |
|---|---|---|---|
| Abandoned Cart Automation | Yes | Yes | Yes |
| Starting Price | $9/month | $13/month | $30/month |
| Ease of Use | Beginner | Moderate | Complex |
| Free Trial | 30 days | Limited | No |
👉 Moosend delivers enterprise-level automation at small business pricing.
🔹 Pricing for E-commerce Stores
- Pro Plan: $9/month (500 subscribers, unlimited emails).
- Scales with subscriber growth.
- Enterprise Plans: Custom pricing for large e-commerce brands.
👉 Best deal: Start Moosend Free Trial
📌 Conclusion
Cart abandonment isn’t going away — but with the right tools, you can turn lost sales into recovered revenue.
Moosend makes it simple:
- Easy setup.
- Affordable pricing.
- Automated recovery emails that bring customers back.
In 2025, every e-commerce business should use email automation to reduce cart abandonment — and Moosend is one of the best platforms to do it affordably.
👉 Start recovering your lost sales: Try Moosend Free
