In 2025, cart abandonment remains one of the biggest challenges in e-commerce. Studies show that 70% of online shopping carts are abandoned before checkout. That means lost revenue for every Shopify, WooCommerce, or Magento store.
The good news? With Moosend’s abandoned cart recovery automation, online stores can win back 15–30% of lost sales automatically.
👉 Quick Start: Recover abandoned carts with Moosend Free
🔹 Why Do Customers Abandon Carts?
- Unexpected shipping costs.
- Long or complicated checkout process.
- Payment issues.
- “Just browsing” mentality.
- Security concerns.
Without an email recovery system, these customers are lost forever.
🔹 How Moosend Solves Cart Abandonment
Moosend makes it simple to:
- Trigger automated cart recovery emails.
- Personalize emails with customer name + product details.
- Add discount codes or free shipping incentives.
- Track performance with built-in analytics.
🔗 Related: Moosend vs Klaviyo: Best E-commerce Email Marketing in 2025
🔹 Step-by-Step: Setting Up Abandoned Cart Recovery in Moosend
- Sign up for Moosend.
- Connect your store (Shopify, WooCommerce, or Magento).
- Go to Automation Workflows → choose Abandoned Cart template.
- Customize triggers:
- Send first email 1 hour after abandonment.
- Send follow-up after 24 hours.
- Add final reminder after 48 hours.
- Personalize email with:
- Abandoned items.
- Customer’s name.
- Coupon or urgency message (“Only 3 left in stock!”).
- Launch and monitor performance in Moosend analytics dashboard.
🔹 Case Study: Shopify Electronics Store
- Traffic: 40,000/month.
- Cart abandonment: 71%.
- Implemented Moosend abandoned cart flow.
- Results in 90 days:
- Recovery rate: 21%.
- Extra revenue: +$12,400/month.
- ROI: 18x on Moosend subscription.
🔗 Related: Moosend for E-commerce Case Studies
🔹 Best Practices for Cart Recovery Emails
- Act fast → send first reminder within 1 hour.
- Use visuals → show product images in the email.
- Offer incentives → discount or free shipping.
- Add urgency → “Offer ends tonight.”
- Mobile-friendly → over 65% of carts are abandoned on mobile.
🔹 Moosend vs Other Tools for Cart Recovery
| Feature | Moosend ✅ | Mailchimp | Klaviyo |
|---|---|---|---|
| Cart Recovery Automation | Yes | Limited | Yes |
| Starting Price | $9/month | $13/month | $30/month |
| Ease of Setup | Easy | Moderate | Complex |
👉 Best balance for SMBs: Start Moosend Free Trial
📌 Final Verdict
Cart abandonment costs e-commerce billions every year. But with Moosend’s affordable automation, online stores can recover sales on autopilot.
- Easy to set up.
- Affordable ($9/month).
- Proven to recover 15–30% of abandoned sales.
👉 Start boosting your sales today: Get Moosend Free
