For small businesses, creators, and e-commerce brands, email marketing remains one of the most profitable digital strategies in 2025 — delivering up to $36 ROI for every $1 spent.
But with so many SaaS tools available, which platform delivers the best value?
In this article, we’ll compare Moosend, Brevo (formerly Sendinblue), and MailerLite, three of the most affordable and popular email marketing solutions in 2025.
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🔹 1. Pricing Overview (2025)
| Platform | Free Plan | Paid Starting Price | Best For |
|---|---|---|---|
| Moosend | 30-day free trial | $9/month (500 subs) | SMBs & agencies |
| Brevo | Free (up to 300 emails/day) | $25/month | E-commerce & SMS marketing |
| MailerLite | Free (1,000 subs) | $10/month | Bloggers & creators |
👉 Winner (affordability): Moosend, with the lowest entry price and scalable features.
🔹 2. Ease of Use
- Moosend → Drag-and-drop builder, clean interface, quick setup.
- Brevo → Functional but less intuitive, especially for beginners.
- MailerLite → Very simple, minimal UI, best for creators.
👉 Winner: Moosend and MailerLite (depending on use case).
🔹 3. Automation & Features
Moosend
- Advanced automation workflows (drip, cart recovery, behavior-based).
- Segmentation & lead scoring.
- Landing pages and pop-ups included.
Brevo
- Email + SMS campaigns.
- Strong transactional email support.
- E-commerce integrations built-in.
MailerLite
- Visual automation builder.
- Simple forms and landing pages.
- Good for basic email sequences.
👉 Winner: Moosend for advanced automation, Brevo for SMS, MailerLite for simplicity.
🔹 4. Templates & Design
- Moosend → Dozens of templates, highly customizable.
- Brevo → Limited design templates.
- MailerLite → Clean, modern templates, but fewer options.
👉 Winner: Moosend (best balance of quality and variety).
🔹 5. Integrations
- Moosend → Shopify, WooCommerce, WordPress, Zapier.
- Brevo → Strong e-commerce integrations + SMS providers.
- MailerLite → Works with Zapier, Stripe, WordPress.
👉 Winner: Tie between Moosend & Brevo.
🔹 6. Pros & Cons
✅ Moosend
- Affordable ($9/month).
- Powerful automation.
- Analytics & heatmaps.
❌ Smaller template library than Mailchimp.
✅ Brevo
- SMS + transactional emails.
- Great for e-commerce.
❌ Higher starting price.
✅ MailerLite
- Super simple to use.
- Generous free plan.
❌ Limited automation for scaling businesses.
📌 Final Verdict
- Choose Moosend if you want the best value-for-money automation + analytics in 2025.
- Choose Brevo if you need SMS + e-commerce transactional emails.
- Choose MailerLite if you’re a blogger, creator, or freelancer who just needs simple email sequences.
👉 Best pick for SMBs and agencies: Try Moosend Free
