E-commerce brands in 2025 face intense competition. To stand out, you need personalized email marketing and automation that can recover carts, increase order values, and retain loyal customers.
Two platforms often compared are Moosend and Klaviyo. Both offer advanced automation, integrations with Shopify and WooCommerce, and strong analytics. But which one is right for your store?
👉 Quick Start: Get Started with Moosend Free
🔹 1. Pricing Comparison (2025)
| Platform | Free Plan | Starting Price | Cost for 5,000 Subs | Cost for 50,000 Subs |
|---|---|---|---|---|
| Moosend | 30-day free trial | $9/month | ~$48/month | Custom pricing |
| Klaviyo | Free (up to 250 subs) | $30/month | ~$100/month | $700+ per month |
👉 Winner (affordability): Moosend — significantly cheaper, especially for scaling e-commerce stores.
🔹 2. Features Overview
Moosend
- Drag-and-drop email builder.
- Abandoned cart recovery workflows.
- Behavioral segmentation & lead scoring.
- Landing pages, pop-ups, forms included.
- Heatmaps & advanced analytics.
Klaviyo
- Deep Shopify integration.
- Predictive analytics (AI-based).
- SMS + email combined campaigns.
- High-level segmentation for large brands.
👉 Winner: Tie — Klaviyo offers more advanced predictive tools, but Moosend delivers everything SMBs need at a fraction of the price.
🔹 3. Automation Power
- Moosend → Pre-built workflows for welcome emails, cart recovery, product recommendations.
- Klaviyo → Complex workflows with predictive sending and advanced triggers.
👉 Winner: Klaviyo (for enterprise), Moosend (for SMBs).
🔹 4. Ease of Use
- Moosend → Beginner-friendly, ideal for small teams and startups.
- Klaviyo → Powerful but has a steep learning curve.
👉 Winner: Moosend.
🔹 5. Integrations
- Moosend → Shopify, WooCommerce, Magento, WordPress, Zapier.
- Klaviyo → Shopify (deepest integration), BigCommerce, Salesforce, Magento.
👉 Winner: Klaviyo for enterprise-level Shopify users, Moosend for broader SMB adoption.
🔹 6. Pros & Cons
✅ Moosend
- Affordable pricing.
- Great for SMBs.
- Cart recovery + landing pages included.
❌ Smaller template library.
❌ Lacks SMS marketing (email only).
✅ Klaviyo
- Powerful enterprise-grade features.
- Predictive AI + SMS integration.
- Deep Shopify data sync.
❌ Expensive (scales aggressively).
❌ Overwhelming for beginners.
📌 Final Verdict
- Choose Moosend if you’re a small-to-medium business that wants affordable automation, cart recovery, and analytics without breaking the bank.
- Choose Klaviyo if you’re a large enterprise Shopify store with a big budget and need AI-driven predictive analytics.
👉 Best value in 2025: Try Moosend Free for 30 Days
