Email marketing continues to dominate digital marketing ROI in 2025 — with businesses earning up to $36 for every $1 spent. But with so many SaaS tools available, the question remains: Which email marketing platform should you choose?
In this guide, we compare Moosend, Mailchimp, and HubSpot — three of the most popular email marketing tools — across pricing, features, automation, and usability.
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🔹 1. Pricing Comparison (2025)
| Platform | Free Plan | Starting Price | Enterprise Pricing |
|---|---|---|---|
| Moosend | 30-day free trial | $9/month | Custom plans |
| Mailchimp | Free (500 subs, limited) | $13/month | $350+/month |
| HubSpot | Free CRM + limited email | $20/month | $800+/month |
👉 Winner: Moosend (best for SMBs), Mailchimp (best free plan), HubSpot (enterprise).
🔹 2. Ease of Use
- Moosend → Clean interface, easy drag-and-drop email builder.
- Mailchimp → Beginner-friendly, but cluttered with upsells.
- HubSpot → Advanced features, but steep learning curve.
👉 Winner: Moosend (simplicity + functionality).
🔹 3. Automation & Features
Moosend
- Behavior-based workflows (opens, clicks, purchases).
- Abandoned cart recovery for e-commerce.
- Landing pages and sign-up forms included.
- Real-time analytics with heatmaps.
🔗 Related: Moosend for E-commerce: How to Recover Abandoned Carts and Boost Sales in 2025
Mailchimp
- Basic automations: welcome series, birthdays.
- Good integrations but advanced features cost more.
HubSpot
- Enterprise-grade CRM + automation suite.
- Advanced personalization and lead scoring.
- Best for large businesses with big budgets.
👉 Winner: HubSpot (enterprise), Moosend (best SMB balance).
🔹 4. Design & Templates
- Moosend → Modern templates, customization options.
- Mailchimp → Largest template library, but many outdated.
- HubSpot → Professional-grade templates with CRM integration.
👉 Winner: Tie — Mailchimp (variety) & Moosend (clean design).
🔹 5. Pros & Cons
✅ Moosend
- Affordable ($9/month).
- Easy automation for e-commerce.
- Analytics & heatmaps.
❌ Fewer enterprise integrations than HubSpot.
✅ Mailchimp
- Popular, widely integrated.
- Free plan available.
❌ Expensive at scale.
❌ Limited automation in free plan.
✅ HubSpot
- Best enterprise features.
- CRM + email in one suite.
❌ Overkill for small businesses.
❌ Very expensive.
📌 Final Verdict
- Choose Moosend if you’re a small-to-medium business or e-commerce store — affordable, powerful, easy to use.
- Choose Mailchimp if you’re a beginner blogger or freelancer — free plan, simple setup.
- Choose HubSpot if you’re an enterprise brand with large teams — deep CRM + automation.
👉 Best balance in 2025: Start Moosend Free Trial
