In 2025, eCommerce brands face more competition than ever. Choosing the right email marketing platform can be the difference between abandoned carts and loyal customers. Three of the most popular tools are Omnisend, Klaviyo, and Mailchimp — but which one delivers the best results in 2025?
👉 Automate your store today: Get Omnisend
🔹 Overview
- Omnisend: Built specifically for eCommerce, combining email + SMS + push notifications.
- Klaviyo: Advanced analytics and segmentation, favored by mid-to-large stores.
- Mailchimp: Generalist platform with a wide user base, but less eCommerce-focused.
🔹 Core Features Compared
| Feature | Omnisend 📧 | Klaviyo ⚡ | Mailchimp 🐵 |
|---|---|---|---|
| Channels | Email + SMS + Push | Email + SMS | Email only |
| Automation | Strong (abandoned cart, welcome flows) | Advanced (AI predictive analytics) | Basic |
| Templates | Pre-built eCommerce templates | Customizable, fewer ready flows | Large template library |
| Integrations | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce | General business tools |
| Deliverability (2025) | 98% | 97% | 95% |
| Pricing | Affordable | Expensive | Moderate |
🔹 Ease of Use
- Omnisend: Simple drag-and-drop editor, pre-built flows for Shopify/WooCommerce.
- Klaviyo: More advanced, requires learning curve, but highly customizable.
- Mailchimp: Easy for beginners but limited for eCommerce automation.
✅ Verdict: Omnisend balances power + simplicity, Klaviyo is for advanced marketers, Mailchimp is for small business beginners.
🔹 Performance in 2025 (Benchmark Tests)
- Omnisend: Increased conversion rates by up to 20% with abandoned cart flows.
- Klaviyo: Best predictive analytics for high-volume stores (AI-driven recommendations).
- Mailchimp: Good for newsletters, weaker for direct eCommerce ROI.
🔹 Pricing in 2025
- Omnisend: Free up to 250 contacts, paid plans from $16/month.
- Klaviyo: Expensive at scale ($60+ for 1,000 contacts).
- Mailchimp: Free up to 500 contacts, paid from $13/month.
👉 Affordable choice for SMBs: Get Omnisend
📌 Final Verdict
- Choose Omnisend if you run an online store and want email + SMS + push automation in one platform.
- Choose Klaviyo if you’re a mid-to-large eCommerce brand with advanced segmentation needs.
- Choose Mailchimp if you’re a small business or blogger looking for simple email campaigns.
👉 Best all-in-one for eCommerce: Get Omnisend
❓ FAQ – Omnisend vs Klaviyo vs Mailchimp 2025
Q1: Which tool has the best Shopify integration?
Omnisend and Klaviyo both excel, but Omnisend is easier to set up.
Q2: Is Mailchimp good for eCommerce?
It works for basic campaigns, but Omnisend/Klaviyo are far stronger.
Q3: Which is cheapest for startups?
Mailchimp has the lowest entry point, but Omnisend’s free plan is more eCommerce-friendly.
🔗 Related Articles (Internal Linking)
- Omnisend vs Moosend vs Mailchimp 2025 – Best Email Marketing Tool for eCommerce
- Best Email Marketing Software for eCommerce in 2025 – Top 7 Platforms Compared
- Moosend vs Klaviyo – Best eCommerce Email Marketing in 2025
🔗 Recommended Links
👉 🌍 Get Hostinger
👉 ☁️ Try Cloudways
👉 🚀 Boost with SiteGround
👉 🌐 Scale with Kinsta
👉 🛍️ Sell More with Tagshop
👉 📩 Automate Emails with Moosend
👉 📧 Omnisend for eCommerce
👉 💸 Rewardful for Affiliates
👉 🔒 Stay Safe with NordVPN
